top of page
Art as a strategic asset in hospitality
In hospitality, art plays a strategic role in shaping identity and perception. When curated with intent, it strengthens positioning and creates memorable experiences.
How to integrate art into a hotel
Integrating art into a hotel requires a holistic understanding of the space — architecture, circulation, light and identity. Curatorial choices must respect the hotel’s rhythm and enhance the experience, creating a natural relationship between artwork, environment and end user.
Art is one of the most effective tools to refresh a hotel without construction
Through renewed curatorial approaches and well-positioned artistic interventions, spaces gain freshness, relevance and a renewed perception of value. Curatorial direction offers flexibility, speed and controlled investment.
Lobbies
The lobby is the first emotional point of contact with a hotel. Art in this space should create immediate impact, communicate positioning and set the tone for the experience ahead.
Rooms
In guest rooms, art should balance presence and subtlety. Rather than taking centre stage, it contributes to visual comfort, identity and memorability, enhancing a more personal and immersive experience.
Art Exhibition
X
Hospitality Curation
An art exhibition is temporary and autonomous. Hospitality curation is structural and integrated. While exhibitions occupy space, curation builds identity, continuity and long-term experience. In most cases, hotels are not designed to host exhibitions in a museum or gallery sense. This often leads to improvised solutions, both structurally and curatorially. Even when there is some commercial interest from guests, this approach rarely contributes to building a strong, coherent and lasting hotel identity.
Art consultancy for hospitality projects enables informed and coherent decisions, from concept to implementation. The focus is on aligning art, space and brand strategy.
bottom of page